What is SEO? Search Engine Optimization is the act of enhancing the volume and quality of site traffic from search engines such as Google, Yahoo, Bing, Ask, MSN and others. SEO targets unpaid web traffic instead of paid web traffic or direct traffic. SEO services are provided by SEO companies that employ several methods of online marketing to increase the number of visitors coming to your site. Several techniques of SEO are used to get better ranking in search results.
Search engine optimization works by using relevant keywords to attract visitors to websites. This leads to increase in the amount of traffic to your website. Organic traffic is not paid but free. It is a method of gaining popularity and visibility by using natural techniques such as content marketing. On the other hand, paid search engine helps businesses gain a high position in search engine result pages (SERPs) through paid advertisements on specific keywords. In both cases, there are organic traffic and paid search engine but the later uses techniques of paid advertising whereas the former uses organic techniques of traffic generation.
When you submit an article to article directories, it gets listed in search engines by these directories. The article gets indexed by search engines and is visible to users who are looking for particular topics. However, when people look up for any subject, they use search engines such as Google, Yahoo, MSN and Ask to find information about the subject. Therefore, it becomes imperative to ensure that your website shows up on the first page of search engine results page (SERP).
The major search engines such as Google use algorithms to rate websites. These rankings are shown on the top of search results pages. The algorithm used by search engine crawlers is based on various factors including the number of inbound links, the number of outbound links, the authority of the website, and the popularity of the website among other factors. There are many factors which contribute to a site being ranked higher than others. A good SEO company will be able to help you increase the relevancy of your web content so that it helps improve your SERP ranking.
The above-mentioned steps will definitely result in increased traffic but the real test lies in identifying your ranking factors so that you can create effective linking strategies so that your websites get more links and increase your chances of getting a better ranking. It is also important to remember that it takes some time before you start seeing results from your efforts. You might not get to number one in your first website but with constant hard work and dedication, you will definitely achieve success.
In conclusion, SEO is all about improving your search engine’s rankings. Organic search results give more credibility to websites and help them get a higher position in organic results. SEO involves creating inbound links from other websites and promoting your websites on social media sites. It is important to follow through with your SEO efforts because your efforts are only as good as your results. In order for you to benefit from SEO, you must ensure regular updates of your websites and keep them up-to-date. You can also take advantage of social media networking websites such as Twitter, Facebook, YouTube and others.