SEO stands for Search Engine Optimization and it is a process of enhancing the quality and volume of site visitors to a site or a blog from search engines like Google, Yahoo! etc. It can also be known as Search Engine Marketing. SEO targets direct or unpaid traffic and not paid traffic or organic traffic.
Organic SEO or on-page SEO is all about creating quality content around a particular keyword theme. On-page SEO usually involves creating original, unique content around a niche topic, and this is done by article writing, link building, blogging, press releases and so forth. Off-page SEO is all about backlinking to high PageRank sites, links that lead from other high PageRank sites and backlinks from non-site-related sites. The goal of off-page SEO is to get as many links as possible pointing to your site, but the focus is not to try to build up organic results on the search engines like on-page seo. Organic SEO can take some time because there are many competing factors.
On-page SEO works best when used with link building. Link building comes in many forms; reciprocal linking, directories, blogs, forums, online community websites and social networks. One of the most important things to keep in mind when using link building is that you do not try to build up organic results from the search engines by spamming the search results. Organic SEO methods should be used in a way that doesn’t try to manipulate the search engines in any way.
Both organic SEO and off-page SEO are extremely beneficial to your business’ success. Because there is such a huge variety in the quality of the backlinks that are available, you can easily build links that point to your site without paying for advertising or paying for PPC services. This gives you the ability to be completely organic, while also being able to reach more people than with any other method.
Another great thing about building backlinks organically is that it’s extremely inexpensive. Many webmasters have built hundreds, even thousands, of links simply by buying one link from a forum, blog or newsgroup. This makes it very inexpensive to build backlinks, especially compared to paying for PPC services. If you’re just starting out on the internet or are new to SEO techniques, using natural backlinks is probably your best bet for building up your business quickly.
Organic SEO is the most time consuming and challenging to master method on the internet today. Many people want to start out with off-page methods only, but once they get the hang of things, they want to move on to the more advanced organic SEO strategies. You should definitely invest in a solid course that will teach you the ins and outs of all of the different methods. Taking the time to learn what you need to know and master the methods you already know is worth it in the long run.